Edward Marshall Boehm Essay

Edward Marshall Boehm is a farmer, veterinarian and nature lover living near New York. He is in the art porcelain business. His product is well-known of its quality and uniqueness. The Boehms wanted to position the company for the long run. Their goals for the company were â€Å"to make the world aware of Mr. Boehm’s artistic talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continuing business that could make them comfortably wealthy, perhaps millionaires. There are two main issues facing by the company. First, the process of making these porcelain products is complicated and required detailed technical skills; the company does not have enough skilled staffs and producing power to meet the demand from the market. Second, the company lacks of enough distribution channels to raise awareness of its brand and the uniqueness of its products. The contribution of the case to strategic management is that Edward Marshall Boehm wants to set a detailed demographic where everyone in the world would be able to see. In order for him to show off his demographic he has to go through special procedures in order to do so. There are levels to managing his creations how he wants to sell them and who how he want to sell them to. In strategic management you must know your target market and area. You must also know that it takes certain levels of skilled workers in order to compete with major competition. Recommendations for solving the problem of the company can be to try to reduce costs by using other materials at a lower cost or developing a faster production process. Due the fact that the most competitive advantage of the company is the uniqueness and high quality of the product, the company should preserve its quality instead of using cheaper materials or faster production time that may violate the value of its products. First, the company should hire more staffs and train them to produce the products in order to increase production of lower priced products. Meanwhile, it should find more distributors to raise awareness of the company with larger markets.

Foundational Accounting Principles and Terminology Essay

We all know how important the accounting aspect of any business/organization is. It is basically the most important way to manage finances. Without proper accounting for all expenses and finances, a company and/or organization will definitely have a hard time being financially stable. In this paper we will discuss some foundational accounting principles and terminology that are basic but quite essential to the accounting practice. Now let’s discuss some accounting terms beginning with Generally Accepted Accounting Principles. Generally Accepted Accounting Principles (GAAP) is a codification of how CPA firms and corporations prepare and present their business income and expense, assets and liabilities on their financial statements. GAAP is not a single accounting rule, but rather the aggregate of many rules on how to account for various transactions. GAAP are more like accounting standards (Wikipedia, 2009). Next we have Contra-Asset Accounts, which is defined as an account which offsets another account. A contra-asset account has a credit balance and offsets the debit balance of the corresponding asset. A contra-liability account has a debit balance and offsets the credit balance of the corresponding liability (InvestorWords, 2009). Let us move on to Historical Cost, which is a measure of value used in accounting in which the price of an asset on the balance sheet is based on its nominal or original cost when acquired by the company. The historical-cost method is used for assets in the U. S. under generally accepted accounting principles (Investopedia, 2009). Okay, now there is the Accrual Basis vs. Cash Bonus Accounting. This is the difference between the two. In Accrual basis accounting, income is reported in the fiscal period it is earned, regardless of when it is received, and expenses are deducted in the fiscal period they are incurred, whether they are paid or not. Basically, you record both revenues and expenses when they occur. In cash basis accounting, revenues are recorded when cash is actually received and expenses are recorded when they are actually paid (Ward, 2009). Last but not least, there is the Accounting Standards Codification. Accounting Standards Codification (ASC) is a major restructuring of accounting and reporting standards designed to simplify user access to all authoritative U. S. generally accepted accounting principles (GAAP) by providing the authoritative literature in a topically organized structure. ASC disassembled and reassembled thousands of nongovernmental accounting pronouncements (including those of FASB, the Emerging Issues Task Force [EITF], and the AICPA) to organize them under approximately 90 topics. The ASC are those that oversee that all accounting and reporting standards are adhered to (Wikipedia, 2009). It is now time to move on to discuss and describe three sets of financial statements that are part of financial statements of companies /organizations. The three sets of financial statements we will be describing are The Balance Sheet, The Income Statement and The Statement of Cash Flows. The balance sheet also known as the â€Å"Statement of financial position† reveals a company’s assets, liabilities and equity (net worth). The balance sheet is divided into two parts that must equal each other, or balance each other out. The formula of the balance sheet is: Assets= Liabilities + Shareholder’s Equity. What this formula means is that assets, or the means used to operate the company, are balanced by a company’s obligations along with equity investment brought into the company and its retained earnings (Investopedia, 2009). Next we have the income statement, which measures a company’s financial performance over a specific accounting period. The financial performance is assessed by giving a summary of how the business incurs its revenues and expenses. It also shows the net profit or loss incurred over a specific accounting period, which is typically over fiscal quarter or year (Investopedia, 2009). Moving on to the last one, which is the cash flow statement. The cash flow statement allows investors to understand how a company’s operations are running, where its money is coming from, and how it is being spent. The cash flow statement is also a mandatory part of a company’s financial report, and has been so since 1987 (Investopedia, 2009). Now I will describe which is more useful, Net Income or Cash from Operating Activities? I believe that Cash from Operating Activities is more useful to companies because they can generate cash in several different ways. Three different ways to be exact, they are cash flows from operating activities, from investing activities, and financing activities. Cash from Operating Activities, in my opinion is the most useful because it paints the best picture of how well a company’s business operations are producing cash. After looking over the annual financial reports for Samsung, RTL Group and Lockheed Martin, I make the prediction that each company will continue to improve its net income as well as see a significant spike in their cash flow. As far as relevant information in regards to conglomerates, such as the IDOLS segment of the Fremantle Media North America, I was not totally sure how to get this information but I eventually continued to read the investor portion on the RTL Group website where I found out more information. All in all, I learned some new definitions when it comes to accounting and decision making. I thought this assignment was intense due to a lot of reading and research, but I believe I got through it well. I look forward to learning more about how accounting and decision making come together. References http://www.investopedia.com/articles/04/033104.asp http://www.investopedia.com/articles/04/031004.asp http://www.investopedia.com/terms/i/incomestatement.asp http://www.investorwords.com/5476/contra_account.html http://en.wikipedia.org/wiki/Generally_Accepted_Accounting_Principles

Ferdinand Magellan and Portuguese Explorer Ferdinand Essay

Lapu-Lapu (floruit-1521) was a ruler of Mactan, an island in the Visayas, Philippines, who is known as the first native of the archipelago to have resisted the Spanish colonization. He was also responsible for the death of Portuguese Explorer Ferdinand Magellan. [1] He is now regarded, retroactively, as the first Filipino hero. [2][3] He is also known under the names Cilapulapu,[4] Si Lapulapu,[5] Salip Pulaka,[6][note 1] and Kali Pulako (alternatively spelled as Cali Pulaco),[7] though the historicity of the names is disputed. See also: Maginoo Lapu-Lapu became one of two datus of Mactan before the Spanish arrived in the archipelago, the other being a certain Zula. When Portuguese explorer and conquistador Ferdinand Magellan arrived in the Philippines in the service of Spain, Zula was one of those who gave tribute to the Spanish king while Lapu-Lapu refused. On the morning of April 27, 1521, Lapu-Lapu led 3,000 warriors in a battle against Portuguese explorer and conquistador Ferdinand Magellan who led a force of forty-nine Spanish soldiers and 6000 native warriors from Cebu. During the battle Magellan and several of his men were killed. [8] The historian William Henry Scott believes that Lapu-Lapu’s hostility may have been the result of a mistaken assumption by Ferdinand Magellan. Magellan assumed that ancient Filipino society was structured in the same way as European society (i. e. with royalty ruling over a region). While this may be true in the Islamic sultanates in Mindanao, the Visayan societies were structured along a loose federation of city-states (more accurately, a chiefdom). The most powerful datu in such a federation has limited power over other member datu, but they had no direct control over the subjects or lands of the other datu. [6] Thus Magellan believed wrongly that since Rajah Humabon was the â€Å"king† of Cebu, he was the king of Mactan as well. But the island of Mactan, the domain of Lapu-Lapu and Zula, was in a location that enabled them to intercept trade ships entering the harbor of Cebu, Humabon’s domain. Thus it was more likely that Lapu-Lapu was actually more powerful than Humabon. Humabon himself was married to Lapu-Lapu’s niece. When Magellan demanded that Lapu-Lapu submit as his â€Å"king† Humabon had done, Lapu-Lapu purportedly replied that â€Å"he was unwilling to come and do reverence to one whom he had been commanding for so long a time†. [6] Controversy[edit] The historical name of Lapu-Lapu is controversial. The earliest record of his name is from the Italian explorer Antonio Pigafetta who accompanied Magellan in the Philippines. He records the names of two chiefs of the island of â€Å"Matan†, the chiefs â€Å"Zula† and â€Å"Cilapulapu† (note C). 4] In an annotation of the 1890 edition of Antonio de Morga’s Sucesos de las islas Filipinas, Jose Rizal spells this name as â€Å"Si Lapulapu† without explanation. [5] However, the 17th century mestizo de sangley poet Carlos Calao mentions Lapu-Lapu under the name of â€Å"Cali Pulaco† in his poem Que Dios Le Perdone (That God May Forgive Him). [9] The name, spelled â€Å"Kalipulako†, was later adopted as one of the pseudonyms of the Philippine hero, Mariano Ponce, during the Philippine Revolution. The 1898 Philippine Declaration of Independence of Cavite II el Viejo, also mentions Lapu-Lapu under the name â€Å"Rey Kalipulako de Mactan [sic]† (King Kalipulako of Mactan). [11] Legacy[edit] The Philippine government has since erected a statue in his honour on Mactan Island and renamed the town of Opon in Cebu to Lapu-Lapu City. Another statue stands in Rizal Park in the national capital of Manila. Lapu-Lapu also appears on the official seal of the Philippine National Police[12] and as the main design on the defunct 1-centavo coin circulated in the Philippines from 1967 to 1974. During the First Regular Season of the 14th Congress of the Philippines, Senator Richard Gordon introduced a bill proposing to declare April 27 as an official Philippine national holiday to be known as Adlaw ni Lapu-Lapu, (Cebuano, â€Å"Day of Lapu-Lapu†). [14] In the United States, a street in the South of Market neighborhood of San Francisco, California is named after Lapu-Lapu. [15] Lapu-Lapu Lapu-Lapu’s statue on Mactan Island in the PhilippinesNationalityFilipinoOccupationChieftainKnown forcommanding Visayan forces that defeated the Spaniards, and killing Portuguese explorer Ferdinand Magellan. Lapu-Lapu was the king of Mactan, an island in the Visayas, Philippines, who is known as the first native of the archipelago to have resisted Spanish colonization. He is now regarded as the first Filipino hero. On the morning of April 27, 1521, Lapu-Lapu and the men of Mactan, armed with spears, and kampilan, faced Spanish soldiers led by Portuguese explorer Ferdinand Magellan. In what would later be known as the Battle of Mactan, Magellan, and several of his men were killed. According to Sulu oral tradition, Lapu-Lapu was a Muslim chieftain, and was also known as â€Å"Kaliph Pulaka†. The people of Bangsamoro, the Islamic homeland in the Philippine Islands, consider him to be a Muslim and a member of the Tausug ethnic group. [4] A variant of the name, as written by Carlos Calao, a 17th century Chinese-Spanish poet in his poem â€Å"Que Dios Le Perdone† (Spanish, â€Å"That God May Forgive Him†) is â€Å"Cali Pulacu†. The 1898 Philippine Declaration of Independence refers to Lapu-Lapu as â€Å"King Kalipulako de Maktan†. [6] In the 19th century, the reformist Mariano Ponce used a variant name, â€Å"Kalipulako†, as one of his pseudonyms.

Cardiovascular Fitness (Designing an Experiment) Essay

Cardiovascular Fitness (Designing an Experiment) - Essay Example Cardiovascular Fitness (Designing an Experiment) Cardiovascular diseases have been associated to the increasing cases of obesity among children and adolescent as they approach adulthood (Olshanky and others 2005) cited in. However, little attention has been focused towards establishing the effect of excessive body fat and its negative impact on cardiac fitness (Rowland, 2007). Due to excessive fats there are high risks of coronary artery conditions such as renal-vascular diseases, hypertension and stroke coupled to other non-circulatory disorders. Body fatness and aerobic fitness are intertwined and have been reported as potential risk factors towards the health outcome of an individual (Goran and others 2000). Among the two factors, aerobic fitness has been reported as the primary factor determining future outcome of diseases (Goran and others 2000). However, it is important to understand the relationship between aerobic fitness and fatness towards establishing their role in causation of cardiovascular diseases. Cardiovascular risk has also been linked to weight and dissociated from the widely accepted norm that being fat and fit is acceptable in cardiac health. Excess weight in most cases may be associated with high levels of cholesterol and alteration in the cardiac function. 1.Ha: Excess weight affect cardiovascular fitness by increasing the pulse rate and recovery time. 2.Ho: Excess weight will not affect cardiovascular fitness The experiment involved two subjects who were selected from among the group. The inclusion criteria dwelt on involving subjects who had respiratory and/or circulatory conditions. Exercise which was part of the experiment may be significantly compromised in these individuals. Pulse rate for treatment I (with weight) and for treatment II (without weight) were taken before the start of the experimental exercise and entered in a table. The experimental exercise involved making the subject step up and down for three minutes at constant rate of 24-30 steps per minute on a low platform. Immediately the 3 minutes were over, the pulse rates were recorded again and entered into a table as raw data for further analysis. The pulse rates were taken from the radial artery. This was done by making a tally of the number of beats in 30 seconds and multiplying this value by two. Subsequent measurements were taken at intervals of 1 minute for another three times. 3. Result text The pulse rate before th e exercise was slow but it was elevated following the 3 minutes exercise in the two treatments. However, the mean pulse rate in treatment two was higher than in treatment one (see table 1). The trend in pulse rate indicates that individuals with excess weight will have high pulse rate and longer recovery time after exercise (see figure 1 and figure 2). Mean recovery time was higher in treatment II at 3.25 minutes as compared to treatment I with 2.50 minutes. Overall standard error from the mean (SEM) was observed to at the highest from pulse measurements taken after the exercise. This value was higher in treatment I than in treatment II. Overall all treatment I recorded elevated means in the measurements of pulse rate before and after the exercise than treatment II without weight. This trend was also replicated in the recovery time with

The Ideology Of Islamic State of Iraq and Syria Research Paper

The Ideology Of Islamic State of Iraq and Syria - Research Paper Example They employ the vicious Hudud punishments in enforcing sharia laws in the areas they control in Iraq and Syria. The Jihadist group is also known as the â€Å"Islamic State of Iraq and the Levant† (ISIL) and controls an unrecognized state and caliphate in the Middle East. ISIS originated from the almost fallen Al-Qaeda. The Al-Qaeda who embarked on the arbitrary and brutal treatment of civilians tried to ignite a sectarian war to the majority Shia community in 2006 under Abu Musab al-Zarqawi. The ignition was almost a success after they bombed a Shia shrine, Al-Askariya Mosque, in Samarra sparking retaliatory attacks. Their leader was however killed and the group was nearly destroyed (Charles River Editors, 2014, 10). When the US forces left Iraq, a ‘third generation’ of Al Qaeda emerged. Rebranding their name to Islamic State in Iraq, 2006 saw the birth of this new generation of Al Qaeda. They would later add and Syria to the name to complete the name ISIS. The Shia-dominated government of Prime Minister Nuri al-Maliki, they claimed, starved resources and excluded the Sunnis from a share of power. The new leader, Abu Omar al Baghdadi re-established the group’s influence through ideologies when Sunni senior political leaders were being arrested and people from the Sunni dissent suffered heavy-handed suppression (Charles River Editors, 2014, 16). In 2010, Abu Omar al-Baghdadi was killed in a joint US-Iraq operation paving way for the Abu Bakr al-Baghdadi governance. In 2013, ISI absorbed the Al-Nusra Front which was an Al Qaeda backed militant group in Syria. Al-Baghdadi named the group ISIS. Al-Nusra Front’s leader and Al Qaeda however later renounced the ties after months of infighting. The group then started taking control of cities starting with Mosul and Tikrit freeing prisoners and radicalizing young people. The group is both politically charged and still rules through Islam fanaticism.

Small business plan 2 Research Paper Example | Topics and Well Written Essays - 1000 words

Small business plan 2 - Research Paper Example Typical example of how these behavior and preference is influenced would be the environmental factors which are media, culture and social influences. The level of awareness and knowledge about certain product types also significantly influences market preference. As such, business should always be aware of the changing market motivation and consumer psychology as this has a direct impact on the market’s buying decision. This is important for the company to be able to adapt to the changing environment and keep the business viable. a) Changing Fads – The core of our business which dual/triple SIM celphone is technology based that its trend changes at a dizzying pace. Given the past pace of technology turnover, it is normal that is â€Å"in† today will become obsolete tomorrow. Being in this business requires constant monitoring on technology trend to be able to adapt and respond to the changing fad in technology and guard itself from obsolescence. b) Reaction to Economic Crisis – The market’s buying decision is significantly determined by their purchasing power. As what we have learned during the recent financial crisis, consumers tend to delay or forego purchases to be able to adapt to the economic crisis. Anticipating how the market reacts to a crisis will enable a business to better adapt to a temporary set-back in demand by reducing inventory. This will save the company unnecessary cost as unutilized inventory is an unnecessary cost which could be considered a â€Å"baggage† for any business especially during a financial crunch. c) Innovation in technology – new technology innovations and emerging trends should be monitored by the company to keep itself relevant in the industry. Any trends which could threaten the existing product line into obsolescence should be carefully monitored so that the company could appropriately respond for its survival. a) Deterioration of Customer

Negotiation Essay Example | Topics and Well Written Essays - 750 words

Negotiation - Essay Example The avoiding style is uncooperative and unassertive, which might take the form of rescheduling an issue until a better period or withdrawing from it. The main conflict is never resolved or addressed. This model may be appropriate when a manager encounters a trivial issue. He might use this style to postpone the decision until a better time or withdraw from it. The potential ramification of overusing this model is that the main conflict may never be solved or addressed. When used reasonably, it might be appropriate, especially when there is no likelihood of winning. The competing style (also referred to as the win-lose approach) is uncooperative, assertive, and power-oriented model. An individual pursues his concerns at the expense of the other person to win position. A manager utilizing this style seeks establishing outcomes that would enrich him at the expense of the parties involved. This mode may be appropriate when there is a need of decisive action and hasty answers such as duri ng emergencies cases. It is applicable when confronting an unpopular action like cost cutting that demands crucial answers. When used too often, it may be unsuitable as one uses whatever means to defend his position without regarding other people’s feedback. ... However, it is not applicable when there is a conflict demanding a solving approach. Lastly, the collaborating style has high cooperativeness and assertiveness, often summarized as win-win scenario, and in this case, parties work towards accomplishing their desired goals and outcomes. This style is appropriate when there is a complex conflict and a high demand of having creative ideas of both parties. Nevertheless, this resolution style requires a lot of time in making the final decision. 2. What three (and only three) points of advice would you give to your best friend facing a negotiation? Or, stated differently, set forth how you would describe to your best friend the Getting To Yes model of negotiations knowing that he or she has not and will not read the book. In any event, be as specific as possible. (30 points) The Getting To Yes model of negotiations is applicable to collaborative negotiations established by William Ury and Roger Fisher. This model is helpful in negotiations as it detaches people from a conflict or a problem, separates positions from different interests, augments options for mutual gain, and looks for suitable standards. The first point to bear in mind is that the model is significant as it looks for multiple interests of others by asking various questions such as why in negotiation. Individual interest should go along with specific details and invite other parties to improve if they are not precise. The second point to keep in mind is that the model looks for appropriate standards by avoiding judgment. The criterion is based on fair procedures and standards without assumption and fixed policy. The third point: this mode enlarges creative problem solving as it evaluates possible options without evaluating personal ideas

Reaction of the video Well-founded Fear Documentary Essay

Reaction of the video Well-founded Fear Documentary - Essay Example Those working in the offices are in a high-stress environment. The impact of the documentary created ripples in the mindset of the administrators of asylum issues and some of them ordered its compulsory viewing for their staff members. I think that it is a good administrative move towards experiencing the harsh realities the asylum seekers have to face. Legal and Advocacy Communities have found this documentary invaluable for furthering their cause and they have incorporated viewing of the movie into their programs of in-service trainings. The political and ethical issues raised in the film are highly relevant. Immigration advocates have found this an invaluable asset to advances their cause. This documentary has been a hit also with the general audiences. It has made a deep impact in over a million households in America and educated them in detail about the complicated asylum and refugee issues. The real-life stories provide a human face on abstract issues. Viewers experience the inner compulsions to express opinions. In brief, this documentary has ushered in a mini social revolution and initiated a conversation and a national debate. Thanks to the technological innovations, the message of this documentary has reached all over the world and has created a long-term impact on the market-driven society. Scorning refugees from other countries and sending them back, is as good as awarding them with death sentence in some cases. Politics devoid of compassion is an unethical policy. In some countries asylum seekers are detained in awful conditions. Each asylum seeker wishes to live peacefully and he is seeking asylum due to adverse conditions in his place of birth. The documentary vividly describes why it is necessary to give people a fair go and permit them to seek refugee status and support human rights. Asylum seeking process should not be a war of persecution. As members of the global community, the immigration authorities

2 questions about Baroque and Rococo style Essay

2 questions about Baroque and Rococo style - Essay Example Baroque style also made the pictorial space extend infinitely, similar, and cosmologic concept that gained popularity in seventeenth century. Baroque style created satisfying relationship between depth and height as well as creating transition from dark to light. Baroque style widely used exaggerated and direct emotional involvement to produce drama that was encouraged by the Roman Catholic Church. The artists portrayed Christians as people from lower classes and down to earth approach to offend most viewers who believed that religious figures should be portrayed as idealized to signify their holiness. Linear style which was mostly used in Baroque was considered the best model in the modern painting. Classical landscape and the desire to appeal to the emotional states by appealing to the senses were also embraced. The following artwork shows the examples of Baroque style. Rocco art style is believed to have originated from France and was mainly used for interior design where painting and decoration characterized b lightness, delicacy and elaborate ornamentation was involved. Although its exact origin is obscure, the style corresponds roughly to the reign of King Louis XV of France and began with the French designer Pierre Lepautre who introduced arabesques and curves into the interior architecture of the royal residence to break with the heroic Louis XIV style. This style was as a representation of higher domestic life in the superior class individuals in the society. Rococo style included elegant dressings.

History - Annexation of Hawaii Term Paper Example | Topics and Well Written Essays - 1250 words

History - Annexation of Hawaii - Term Paper Example The Armed forces of the United States were ordered to provide this support on the directives of the minister of the United States to Hawaii. In reality they were missionaries who had been welcomed for several years by the Hawaiians who did not see the annexation in advance. Subsequently they became influential politicians and destabilized the monarchy. They indirectly wanted Hawaii to become a part of the U.S. so that they did not have to face the dilemma of paying the tax. Despite her plea â€Å"to undo the actions of its representatives† U.S. government did not allow her to access the throne again. One side of the story told by the businessmen was that the reason they overthrew the queen was because it was a corrupt and dissolute regime. They were more interested in installing the advance democratic principles. The Western power was keen on acquiring the island because of its rich coaling station and a promising naval base. The native population became an ethnic minority by 1891 due to western diseases, cholera, smallpox and leprosy, they were vulnerable to. America used the imperial force to attain Hawaii (Thurston 1897). Imperialism, as it is defined, is an extension of country’s ideals and values over another nation, and primarily acted upon the less developed countries. Grover Cleveland, the new president withdrew the treaty handed over to him by the former Benjamin Harrison, for the purpose of re-examining, who was compelled to do so by the American businessmen convincing the Congress. After discovering how the island was conspired into this seizure, Cleveland recommended that the monarchy should be restored. In a message to the Congress, specifically addressing Minister Wallis, Cleveland urged to restore the condition of the island as it was previous to the â€Å"lawless landing† of the forces of the United States at the Honolulu. He proposed that â€Å"the past should be buried† and the â€Å"restored Government should resu me its authority† without being affected. But Congress did not act upon this command. In 1894, Hawaii came under Stanford Dole, who, declared himself president of the Republic without much consent from the natives. The queen was placed under house arrest held for the guilt of treason. A fine of $5000 was also placed on her. In 1896, the Republican Party called for the annexation of Hawaii in the presidential election. In 1990, Hawaii legitimately became a U.S. territory under William McKinley, out of fear that it may be annexed by Japan. He also feared that he lacked majority support for the annexation in the Senate. Eventually, several immigrant laborers from all over the world joined the sugar business. Today Hawaii comprises of people belonging to China, Japan, and Portuguese from Madeira and the Azores including Puerto Rican’s, Koreans and Filipinos. This resulted in Hawaii having the most diverse population of the world. Located far from the world, it became to be known as the paradise on earth. It attracted a lot of people from all over the world and thus began the Hawaii Tourist Bureau’s active role from the 1900s. Brown states in his paper how the Hawaii was simultaneously starting to be treated as a tourist destination. He shows how colorful pamphlets were released to encourage people from all over the world to visit the â€Å"vividly gorgeous kaleidoscope of thought† where one could â€Å"catch a whiff of fragrant jasmine† or the like and enjoy the South Sea. These attractive features were used by businessmen

Public Relation Core Values Essay Example for Free

Public Relation Core Values Essay Public Relations Society of America (PRSA) has extremely important core ethical values that include advocacy, honesty, expertise, independence, loyalty, and fairness. All of which will help further a public relations practitioner in their career. Every practitioner handles every job differently, in a way thats going to benefit both the company they are working for as well as the public. Honesty should be the most important core value for every practitioner. Not only should it be the most important core value in the work field, it should also be the most important core value in everyones life as well. On the other hand, practitioners tend to ignore their core values while working. One of the biggest values they tend to ignore or overlook is fairness. Mark Twain once said, Honesty is the best policy; when there is money in it. This quote should be every public relations practitioner motto because being honest will always lead you to conducting better business with clients. Clients want honest individuals working for them because the company expects the practitioner to represent the company in a way thats going to gain the publics trust. When the public has your trust, they are going to shop at your company rather than one who puts out false advertisement and has a poor look in the publics eyes. Not only does the quotes speak for itself, but honesty is simply the best way to conduct business. Some practitioners try their hardest to provide equally fair service to every client. Fairness is a core value that all practitioners respect but is hard to do at times. When dealing with clients, employers, peers,vendors, competitors, and most important the public, its hard to keep everyone happy. Lets say a practitioner is dealing directly with a company for the release of a new product. The company producing the item may not want competitors knowing about it so they can keep the technological edge on its competitors but also at the same time they want the public to hear about whats new. Since they manage what information the public hears, its essential what they say. No matter what they say or dont say, someones always going to want more. With that being said, someones not going to be happy. Life in general isnt always fair, so when faced with a situation that can cause grey areas with others, do what you ethically think is the right thing.

Different Approaches to the Meaning of Life Essay Example for Free

Different Approaches to the Meaning of Life Essay The question what is the meaning of life? is often treated as a paradigmatic head in the clouds sort of philosophical question that more practical people shouldnt have the time for, but its actually a question of tremendous practical importance. Further, it is a question to which most people, even those who claim to have no interest in such questions, answer implicitly with the lives they chose to lead. So if you don’t want to bother with such questions, and just want to enjoy yourself, you are effectively saying that enjoyment is the ultimate point of human life. If you spend your life pursuing one of, say, money, power, pleasure, or religious understanding, then you implicitly commit yourself to such organizing principles representing what is really important in life. The choices we make in our lives are often governed by such implicit conceptions of what is most important to us, and while it may be that, say, being happy is the most important thing, it may take a certain amount of reflection on these larger questions to become clear about this. Some might think that thinking about questions like the meaning of life is itself the most important thing for us to do, but even if we don’t, we can still see that it is very important to spend at least some time doing, since such organizing principles are too important for us to accept without reflecting on them at all. Further, if there really is a point or meaning to our lives, and we live our lives according to a different principle (say if we live for enjoyment when serving God is the real purpose of life, or (conversely) if we spend our lives in prayer when enjoying life is its real purpose) then we may have literally wasted our lives. Since that is something we shouldnt want to do, it seems that, if life does have a purpose, we would do well to know what it is. On the other hand, if life doesnt have a purpose, it might be good to know that rather than spending it serving some illusory ideal, though this latter point is more controversial. If life did have no meaning, and there was no point to anything we did, then it might seem better not to investigate this topic at all, since looking in to it would only cause us distress. (Though if life really were meaningless, the fact that we were so distressed would not really matter. ) 2. Four Approaches to the question of life’s meaning. While the authors covered in the class give many varied answers to the question of what the meaning of life is, and some dont give a clear answer to it at all, they all fall into one of four groups when it comes to thinking about that kind of answer the questions should have. That is to say, there are four different approaches to the question: What is it that determines the meaning of our lives? 1 I. Radical Objectivists. This first group (which includes Plato, Epictetus, Schopenhauer, as well as James and Tolstoy in their post-crisis periods) take what really matters to be determined by factors that are completely independent of us (be it God, Reason, Nature, the Form of the Good or just the way things are). Its our responsibility to live up to these standards, but there is no sense in which these standards come from us. (Schopenhauer, while he denies that God exists, has a touch of this when he insists that a life of intellect just is objectively better (and not just happier) than a life of passion and willing). This might, of course, seem to make lifes purpose too remote from our actual lives, which might lead one to become one of the II. Theorists of Human Nature In this second group we can include Aristotle, Marx and Epicurus. Like the radical objectivists they take the purpose of life to be something given, that is, its an objective fact that we arent at liberty to change, but unlike the radical objectivists, they think that this fact is grounded in objective facts about our own natures. Our shared human nature is what determines what is the best life for all of us. Still, it may be hard to defend this sort of view unless one were already a radical objectivist, since without such an overarching framework, its much harder to think of humans as having a such a fixed essence or nature, which might lead one to become one of the III. Constructivists This third group (which includes Nietzsche, Sartre, Hare, and Nagel (from his more subjective perspective)) ground the purpose of our lives in our own drives, desires and wants. However, unlike the theorists of human nature, they dont take such drives to be objective in the sense of being independent of our attitudes towards them. For these philosophers, the drives etc. that ground the purpose of our lives can change, and are (to a certain extent) under our (not always conscious) control. Because of this, the meanings of our lives, such as they are, are things that we make. Unfortunately, one might doubt that transient creatures like ourselves are up to the task of making such meanings, in which case one might become one of the IV. Nihilists This last group (which includes Camus, Nagel (from his more objective perspective) and James Tolstoy (when they were in crisis mode)) agree with the constructivists that there are no objective facts which could determine a purpose to our lives, but also believe that something as ephemeral as our passing desires and drives is not enough to make a life really meaningful. Consequently, in the absence of any objective meaning, life must ultimately have no meaning at all, and there is, ultimately, no ‘point’ in doing anything. This final spot is not a happy one to be in, and its perhaps not surprising that James and Tolstoy both bounce from #4 back to #1 when the prospect of living with #4 becomes too bleak. Still, while it can seem natural to slip from 1 to 2, from 2 to 3 and from 3 to 4, and 4 to despair, lots of people have argued that the slide can be stopped at various points along the way. 1 As a result, every point on the spectrum has it supporters, though no position on it seems completely stable, which is why the question will probably always continue to be debated. 1 H a r e , f o r in s ta n c e , c a n b e u n d e r s to o d a s a r g u in g th a t th e th r o u g h th a t 3 le a d s to 4 c o m e s f r o m a c o n f u s io n a b o u t w h a t it is to m a tte r .

Technology usage and the knowledge of tools

Technology usage and the knowledge of tools Technology  is the usage and knowledge of  tools, techniques,  crafts,  systems  or methods of organisation  (Merriam-Webster). It has brought the revolution in the business world. It has brought the business around the world under a common and concrete platform. It has eliminated the business practices to be restricted to a single place. Now the clients and the companies have open interface of interaction, they can effectively communicate with each other for example even sitting at home, aeroplanes or from any corner of the world. With the advancement of the technology and innovation of new methods of communication like Wireless Technology has further given birth to the information systems management process which has removed the barriers to all the information flow and its management. It has aligned the pace of technology to business complexity while creating the bridge between the growth of commerce and trade around the world. It has transformed the barter trade era to very agile billion dollars e-business industry, from research and development, projection of any business, production to the delivery of any sort of business services is controlled and channelled by the conjunction of various form of technology aligned together. With the origin of information system it has made the business needs and expansion of various small and bigger enterprises very transparent and at a very low cost, enhancing their capabilities to handle, record and retain the information like employee and clients profiles more accurately while removing the possibilities of human error and dependency. For example companys like Amazon and Dell has elevated the idea of globalisation into a reality with the use of technology. According to Jagdish et al (2004), Globalisation  describes the process by which regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. They were are able to reach out to customers globally and deliver their products at the doorsteps while making informed decisions, tracking the customers pattern while using internet to broaden their markets research more appropriately. As the result of technological innovation, the real cost of information processing and communication have fallen dramatically. It helped to manage and create globally dispersed production system while orchestrating globalisation of their products. Considering technology in transportation, with the development of commercial jets and the introduction of containerisation has revolutionised the transportation business while lowering the cost of shipping goods over long distance. For example the fresh fruits and flowers can be sold in various parts of the world despite its origin of growth at any place. Furthermore the introduction of Semi Automatic Business Research Environment (SABRE) system, airlines, hotels, railways, tour companies and millions of customers worldwide where connected for the quick seats bookings, travel information, fasters and accurate payments options (Computerworld, September 2002). According to Catel et al (1990), technology and its effective management of global supply chain, with introduction of electronic data interchange (edi), it has connected suppliers, manufacturers, shippers, and customers, eliminated the time delays and paperwork, while increasing the flexibility and responsiveness along with decentralising the effective management decisions in the hands of particular unit. Emails have further made every communication very instantaneous and with outsourcing, many companies have reduced its operational cost. Companies like Wal- Mart used the technology to solve logistics problems, created new channels to market to identify and track sales on individual items. Super markets like Tescos have equipped their staff with a wireless device which provides them with the data of the products available to be sold on the shop shelves and what is stored in the stockrooms. It has eliminated the manual checks required to be carried out, hence providing the employees competitive advantage to provide effective customer services (The Times, 26th march, 2002). Considering the role of technology in banking sector (Ilyas-Ur Rahman, 2007) it has transformed the phase of the retail banking while incorporating anytime and anywhere baking facilities. It has increased the reliability and revolutionised the financial activities like global funds transfers across the world in few seconds. Technology has further introduced net and mobile banking facilities for its customers. Banks consider technology to be its lead factor to sustain itself in the market to retain the competitive position across various geographical locations. Technology has improved customers services in bank, helped private sector banks to achieve economies of Scale while communicating data at low cost and efficient way. Technology has created the strong impact on profitability, competitive pressure and customer needs. Therefore, technology is the key to evaluate performance, identify areas of problems, plan and restructure future strategies in each and every component of a business activity. Thus the application of advanced technology and information system tools is to get desired in depth data which is vital to interpret, evaluate for decision making process, prior to overhaul, restructure and to rejuvenate organisations for becoming efficient business models. The focus will be to capitalise on voids for developing and exploiting new market opportunities in every kind of economic environment even before the competition emerges.

Spousal Abuse in Sweat by Zora Neale Hurston :: Zora Neale Hurston, short story

  Ã‚  Ã‚  Ã‚  Ã‚  'You sho' is one aggravatin' nigger woman!'; this is only one example of the abuse in Zora Neale Hurston's short story, 'Sweat'. Spousal abuse is a very common issue in today's society. Hurston represents this form of abuse through the way the husband talks to his wife and the way he treats her.   Ã‚  Ã‚  Ã‚  Ã‚  Delia is a hard-working woman who is very obedient and faithful to her husband, Sykes. Through harsh words, he cuts her down about her work of washing white folks clothes and her looks saying that he 'hates skinny woman';. Delia's appearance resembles her hard work, with 'knuckly hands'; from using the washboard. Delia has put many hard- earned tears, blood, and sweat into her house while supporting Sykes' habits and taking all the abuse he could dish out. On many occasions Sykes has cut down Delia and her kind nature, even to her religious beliefs, accusing her of being a 'hipocrite'; because she worked on the Sabbath day.   Ã‚  Ã‚  Ã‚  Ã‚  Sykes not only abused Delia emotionally but also physically. One night after an argument between the two where Delia actually had the courage to stand up to him, Sykes got into to bed and threatened that, '[he] oughter mash [her] in [her] mouf fuh drawing dat skillet [on him].'; After they been married only a short few months he gave her the first beating. Others in town knew of the abuse Delia suffered from. One gentlemen from town made the comment one day, '[Sykes] done beat [Delia] 'nough tuh kill three women.'; Many people in the town had little to no respect for Sykes because he beat Delia and Sykes even tried making offers with presents to some of the other mens' wives.   Ã‚  Ã‚  Ã‚  Ã‚  Besides physical and emotional abuse Delia had to put up with mental abuse from her husband. At one time, Sykes put a snake into a soap box to scare Delia. Knowing that Delia had an enormous fear of snakes, not to mention anything as small as an earthworm. Other mental and emotional abuse was that Sykes ran another woman in town, making it known to Delia and everyone else in town. He made it no secret when he was going to see Bertha, his mistress. The only thing Delia ever said about his affair was, 'that ole snaggle-toothed black woman you runnin' with ain't comin' heah to pile up on mah sweat and blood.

Free Essays on Terrorism: A Message to the Terrorists :: September 11 Terrorism Essays

A Message to the Terrorists "You monster. You beast. You unspeakable bastard. "What lesson did you hope to teach us by your coward's attack on our World Trade Center, our Pentagon, us? What was it you hoped we would learn? Whatever it was, please know that you failed. "Did you want us to respect your cause? You just damned your cause. "Did you want to make us fear? You just steeled our resolve. "Did you want to tear us apart? You just brought us together. "Let me tell you about my people. We are a vast and quarrelsome family, a family rent by racial, social, political and class division, but a family nonetheless. We're frivolous, yes, capable of expending tremendous emotional energy on pop cultural minutiae -- a singer's revealing dress, a ball team's misfortune, a cartoon mouse. We're wealthy, too, spoiled by the ready availability of trinkets and material goods, and maybe because of that, we walk through life with a certain sense of blithe entitlement. We are fundamentally decent, though -- peace-loving and compassionate. We struggle to know the right thing and to do it. And we are, the overwhelming majority of us, people of faith, believers in a just and loving God. "Some people -- you, perhaps -- think that any or all of this makes us weak. You're mistaken. We are not weak. Indeed, we are strong in ways that cannot be measured by arsenals. "Yes, we're in pain now. We are in mourning and we are in shock. We're still grappling with the unreality of the awful thing you did, still working to make ourselves understand that this isn't a special effect from some Hollywood blockbuster, isn't the plot development from a Tom Clancy novel. Both in terms of the awful scope of their ambition and the probable final death toll, your attacks are likely to go down as the worst acts of terrorism in the history of the United States and, probably, the history of the world. You've bloodied us as we have never been bloodied before. "But there's a gulf of difference between making us bloody and making us fall. This is the lesson Japan was taught to its bitter sorrow the last time anyone hit us this hard, the last time anyone brought us such abrupt and monumental pain.

Charles Dickens Contempt for Lawyers Revealed Great Expectations :: Great Expectations Essays

Charles Dickens Contempt for Lawyers Revealed Great Expectations   Ã‚  Ã‚  Ã‚   Charles Dickens viewed lawyers as being mean, cruel, and relatively heartless (Collins 175). Throughout much of Dickens' literature, lawyers are stereotyped through characters and these characters are used as a means of commentary about the lawyers of the time. Jaggers, from the novel Great Expectations, seems not to be an exception. Through the character of Jaggers, an understanding of Dickens' view of early nineteenth-century lawyers can be obtained.    Dickens felt that lawyers were overly concerned with power and not concerned enough about truth. Through Jaggers, the first evidence of this claim can be seen by his name alone. By sound, the name "Jaggers" creates an image of something that cuts. In a similar vein, "Jaggers" closely resembles "jagged" which portrays a rough and sharp image. The images produced by this name aptly describe the business attitude of Jaggers, an attitude that Dickens seems to revere as efficient, but condone as heartless.    The first meeting with Pip reinforces the idea of Jaggers as the power-centered lawyer. In explaining his presence there to Pip, Jaggers states, "If my advice had been asked, I should not have been here" (140; ch. 18). After reading about the business that Jaggers is there to conduct, this statement begins to take on some meaning. Jaggers is saying that if he were asked, he would not advise anyone to throw away such money on a trivial charity case. Jaggers, wrapped up in the power of his profession, could not possibly advise such a careless handling of money. For Jaggers, power is not about helping the little man for charitable purposes. Dickens seems to suggest here ideas about how power has corrupted the intentions of lawyers, people who are in a position to help those in need.    Even Jaggers' mannerisms seem to suggest the image of power. For example, Pip observes Jaggers eating a sandwich and comments that "he seemed to bully his sandwich as he ate" (167; ch. 20). It is as if Dickens wants to make a point about how lawyers are power hungry all of the time, even in the handling of their inanimate meals. The way that Jaggers bullies his sandwich is not unlike how he bullies the clients that he is supposed to be serving.

My Most Embarrassing Moment

My Most Embarrassing Moment Some things are easier to remember, than to forget. I can remember my most embarrassing moment as if it happened yesterday. I’ve tried to forget about this moment all my life, but it just never goes away. I can think back to that day and just laugh. I was nine years old, and I was attending elementary school. I was starting my fourth grade year with no friends. I was a quiet and shy person, so I never hung out with the other kids. After a few months I manage to make friends and wasn’t so shy anymore, until one day. It was Monday December 10, 1999. Like any other day I got up and ready for school.I notice that it was very cold outside, so I asked my mom to drop me off at school. On my arrival, I immediately entered the school and went downstairs to the cafeteria, where I met with some of my classmates. Time passed by and the first bell ran and everyone including myself started heading upstairs to homeroom. My homeroom was on the 4th floor. I u sed to hate this because by the time I would get to the 4th floor, I would be tired and running out of breath. While trying to my catch breath, I had to walk all the way down this long hallway, just to get to my classroom, which was room 313.I finally got there, and immediately went inside the classroom, and said â€Å"hi† to my teacher Miss. Fitzgerald. I sat down in my assign seat, which was the first seat on the second row. As we were waiting for the rest of the class to come in, my friend Raul, who was sitting behind me said â€Å"hi. † He usually didn’t talk to me, because I was too shy. And I didn’t talk to him, because he was consider the cutes boy in my class, who every girl used to like. But to me he was just like any other boy who pretended to be a young Justin Timberlake, but with no fame. We exchanged a few words and then the teacher begun to lecture.Hours when by and it was finally time for lunch. After forming a line, we started to go downst airs to the cafeteria. As we went down, I started to smell the food, which that day we were having pizza. It smelled like juicy cheese melting down in warm tomato sauce! I couldn’t wait to sit and eat. Shortly after that, it was time to return to class. Once again, we made a line and headed upstairs. As we got to the fourth floor, I felt someone touch my butt. I turn around quickly to figure out who had touched me inappropriately and the only person I saw behind me was my friend Raul.I didn’t know what to do, my heart was pumping like if I had just gotten chase by zombies. I was so scared that I started to cry. Everyone gazed at me, wondering what was wrong. In the meantime, my teacher Miss. Fitzgerald kept asking me in a loud tone of voice, â€Å"What is the problem Coyna? † I didn’t want to answer her in front of the whole class. She then kept asking me the same question in louder tone of voice. I had no choice, but to tell her out loud, â€Å"Raul tou ched my butt! † At the moment, my body went numb. My face turned red as a strawberry.I was so embarrass because no one has ever touched me like that before. Everyone kept looking at me with eagle eyes, as if I was their prey hunt. In my mind I just keep saying â€Å"oh my god why did this happened to me and why are all eyes on me†. I felt so uncomfortable that I wanted to hide under a rock and not come out in years. We finally got to the classroom where Miss. Fitzgerald ordered the rest of the class to go inside. She then asked Raul if what I was saying was true, and Raul denied everything making me look like a liar. Consequently, the teacher didn’t do anything but give Raul a warning.Afterward, I felt very embarrass and didn’t talk to anybody for a whole week, including the teacher. Finally, every time I think about this experience in Elementary School I can’t help myself but to laugh. I was only nine years old in the fourth grade, who would had th ought that something like this could had happen to me. It was not a pleasant situation; I just wish I was matured enough to handle it differently. However, I was fortunate enough to learn from such experience, even though I am still embarrassed about that day. Just remember that what happens unexpectedly stays forever as a memory.

Analyze in detail how Of Mice and Men by John Steinbeck Essay

John Steinbeck’s first hand experience of what life was like during the American Depression allowed him to write an accurate novel on life during this dull time. It also gives us a good idea of certain aspects of the Depression; about how migrant workers lived and also how they were treated. The Depression changed people’s thoughts and views on life, how sensitive they were to others and how they acted around people. This is especially true of the migrant workers in Of Mice and Men. Loneliness took a major role in the migrant workers’ lives. The vast majority of the workers traveled alone across America, moving from ranch to ranch. Family values were non-existent, because of this they didn’t belong anywhere. The workers believed it was survival of the fittest between them. There were a large number of drifting workers, all-looking for the same jobs. Competition for work was fierce. There was a general feeling of loneliness at the time for the workers. George emphasizes this feeling when he is talking to Lennie by the brush: ‘Guys like us, which work on ranches, are the loneliest guys in the world. They got no family. They don’t belong no place.’ Because of a vast amount of suspicion on the ranch the workers often chose a solitary existence. It also made relationships between the workers very shallow. It would seem that the majority of the workers could not forge a meaningful relationship. Yet, it wasn’t just the workers who felt lonely. Curley’s wife also displays loneliness: ‘I get awful lonely’†¦Ã¢â‚¬â„¢You can talk to people, but I can’t talk to nobody but Curley.’ Crooks also seems very lonely: ‘I tell ya a guy gets too lonely, an’ he gets sick.’ Both Crooks and Curley’s wife also choose a life of solitude because of the suspicion. It is harder for them to establish meaningful relationships because the obstacles of discrimination and sexism that exists on the ranch. Loneliness was common for almost everyone. Different people did different things to try and cope with loneliness. Some would play cards. Some would play horseshoes. Crooks would read his books and Curley’s wife tries attention seeking by hanging around the bunks. They did anything to avoid the loneliness and boredom. Entertainment was a form of escape from their boring lives. Apart from the simple things the workers would do during the month like cards and horseshoes, there was no entertainment, so they all looked forward to the end of the month: ‘Well, a guy got to have some fun sometime.’ This was when they would get their pay and go into town. They would spend their money on drink and prostitutes. Again, anything that would allow them to escape from their lonely lives. It was normal for the workers to spend the best part of the night in a â€Å"whore house† where they could get alcohol and women. ‘A guy can go in an’ get drunk and get ever’thing out his system all at once, an’ no messes.’ And once that night was done that was it until the end of the next month. This demonstrates the attitude on the ranch toward women: they are just objects which can be used whenever they please. They aren’t considered as eqaul at all. The attitude towards Curley’s wife is another example of how women were poorly treated, poorly regarded and were by a long way, less equal than men. Newly married and in an unfamiliar place, she is not allowed to talk to anyone but Curley. She resents this and approaches the other ranch workers with the excuse of looking for Curley. The men instantly have their guard up and assure each other that she is nothing but trouble. They regard her as a woman to be used and make no attempt to get to know her. Probably the most important aspect of workers’ lives was the dream they all shared. But because of their tendencies to go into town at the end of the month they would never realize their dream, as many of their dreams involved saving up money, whoich usually they wasted. Crooks sums it up quite well: ‘I seen hundreds of men come by on the road an’ on the ranches with their bindles on their back an’ that same damn thing in their heads. Hundreds of them. They come, an’ they quit an’ they go on; an’ every damn one of ’em’s got a little piece of land in his head. An’ every goddamn one of ’em ever gets it. Just like heaven.’ It was a simple dream. All they wanted was to own their own place. A piece of land and a house to live in, somewhere they weren’t told what to do, a place where they could choose who could stay on their land and who had to move on, and a place where at the end of the harvest they could keep what they had harvested. George points this out: ‘I’d have my own little place, an’ I’d be bringing in my own crops, ‘stead of doin’ all the work and not getting what comes up outa the ground.’ But for most this dream would never be fulfilled. Their loneliness would always be with them. This would mean they would have to escape from their loneliness by going into town and spending their money. But without money they would never be able to buy their own place. As with loneliness, having dreams was not exclusive to the workers. Curley’s wife often dreamt of what her life would have been like if she would have been in movies: ‘Coulda been in the movies, an’ had nice clothes-all them nice clothes like they wear. An’ I coulda sat in them big hotels, an’ had pictures took of me.’ As for George and Lennie there is hope. They have each other to look after one another and are not as lonely as the other migrant’s. ‘Because†¦because I got you to look after me, and you got me to look after you.’ says Lennie. Because they have each other, they have a better chance of realizing their dream. They both have someone to talk to and travel with which helps them not get so lonely. It is this companionship that gives them their chance. Also, because of their companionship, they are very different from all the other workers on the ranch. None of the other workers had someone to travel with. Their companionship is seen as very unusual: ‘Well, I never seen a guy take so much trouble for another guy.’ says Carlson. Slim also says: ‘I hardly never seen two guys travel together.’ It was a rare thing to see during that period. It was also rare for the workers show genuine care for each other of for anyone else. George and Lennie a re an exception to this. Along with the good things that came with travelling together, George and Lennie’s companionship also brought along suspicion. Suspicion was very common on the ranches. The boss is suspicious as soon as George and Lennie arrive. He is suspicious of George because he won’t let Lennie speak: ‘I said what stake you got in this guy? You takin’ his pay away from him?’ He later says ‘I got my eye on you.’ It isn’t just the boss who is wary of the workers. It seems everyone is suspicious of each other: ‘Maybe ever’body in the whole damn world is scared of each other.’ says Slim. This is emphasized a lot by the way hardly anyone travels together and by the way George accuses Candy of listening in on his conversation with Lennie: ‘Say, what the hell you doin’ listenin’?’ Curley is also suspicious of anybody when it comes to his new wife. He runs around a lot looking for her and at one point accuses Slim of messing with her. Finally, most of the men on the ranch are worried about talking to Curley’s wife. They accuse her of giving men the eye and think she is a tart. There is a large amount of suspicion all over the ranch aimed at anyone around the ranch itself. As well as a lot of suspicion, maybe leading to the following, there was also a fair amount of violence. Curley is the main source of violence on the ranch. He was jealous and suspicious of people and this leads to him causing trouble. He is said to pick on big guys the most because he was so small: ‘He hates big guys. He’s alla time picking scraps with big guys.’ He is also said to be a good boxer and has proved this by doing well in certain tournaments. He’s often wary and is ready for a fight: His eyes flashed over George, took in his height, measured his reach, and looked at his trim middle. Curley finally demonstrates his foul temper and his willingness to fight by picking on Lennie and hitting him several times. George mentions the sense of violence on the ranch: ‘After a long time they get mean. They get wantin’ to fight all the time.’ Another side to the violence on the ranch is the attraction of it. Whit is very eager when he sees Curley going after Slim: ‘I guess maybe I’d like to see this.’ and ‘But I like to see the fuss if it comes off. Come on le’s go.’ Crooks is a target of the violence also. The time at Christmas when they set after him is an example of this. He is often verbally abused as well. The workers are very casual about racist language. They use words like ‘nigger’ behind his back and even to his face: ‘Sure the stable buck’s a nigger.’ ‘Nigger huh?’ ‘Yeah. Nice fella, too.’ And such words are even said to his face: ‘Listen, Nigger.’ says Curley’s wife. Racism was still very common during this period and segregation was also common. Crooks wasn’t allowed in the white workers’ bunk house and he is put in the barn, by himself, which had very poor living conditions. He had to put up with a lot of abuse and discrimination and because of this he had developed a protective shell, which he would withdraw back into whenever he was being abused, this made him suspicious of anyone trying to help him or take an interest in him. Crooks was a dignified man and would often refer to his mauled book of rights to emphasize he had rights. He would also refer to his book if he thought someone was doing something that impeded his rights. Crooks was also very lonely and he craves someone to talk to as much as any of the other workers on the ranch. A good example of his dignity and his loneliness mixed together is when Lennie comes into his room he tries to be angry but he knows he needs someone to talk to and allows Lennie to stay in his room. Women were used and treated unfairly during this period also. During this time women were generally seen as a possession. Men believed that they owned the women and that they could use them however or for whatever they wanted. This is shown by the way the workers talk about the women at the whorehouses and also by the way the workers talk about Curley’s wife. She is seen, as something Curley owns, an item or possession not a person. She is also referred to as jail-bait, a tart and nothing but trouble. Quotes like ‘Jesus, what a tramp.’, ‘Don’t you even look at that bitch.’ and ‘Well, I think Curley’s married†¦a tart.’ which refer to Curley’s wife all emphasize the disrespect shown to women in this period. Although men liked to think women were their possessions, they also had other possessions. They would carry around little things like razors and keep them in a bindle while traveling. When they weren’t traveling they would keep their possessions in an apple crate hung up on the wall. They never carried around much and things would get left behind; for example, the roach killer that got left behind by the last worker that occupied George’s bunk. Hygiene wasn’t all that good. As well as the roach infested bunks there were rats underneath the floorboards. The food wasn’t all that good either and medicine was very simple. Candy tells about how one guy would clean the potatoes if they had spots on them and he would scrape off the red bits in the eggs. Candy also complains of a stomachache the turnips gave him and asks for some whiskey to treat his stomachache. Overall life in the bunkhouses was very harsh. In conclusion, the novel has given us a very clear picture of what life like for the migrant workers moving from ranch to ranch. Loneliness was a serious part of their lives. It was part of a vicious circle that included entertainment, money and their dream. Their dreams were what kept them going. But loneliness would continue to stop them realizing their dreams. They were so lonely they needed the entertainment to help them escape from their loneliness and boredom after work. This cost money; money they needed to realize their dream, and from entertainment they wasted the money they needed to realize a dream, and found themselves lonely again, causing the vicious circle to continue. Life was very rough on the workers. No family to speak of or get closed to. They believed that they didn’t belong anywhere. They went to a ranch, worked up a stake and then blew it in the nearest town. This would happen every month and even though the workers dreamt, the vast majority eventually realized their dream would never come true. But kept dreaming to keep up some hope even though deep down they realized it was not possible.

The Effectiveness Of Multiple Intelligences

The intent of this survey was to look into the relationship between listening comprehension and multiple intelligences linguistic communication instruction ( MILT ) . Twelve experimental categories have been conducted affecting eight pupils whose ages ranged from 7 to 9. One group worked with the MI plan and the other group worked with traditional direction. The Standard Listening Test, interviews, studies, and pupil self-evaluations were used to analyse the information. Analysis of informations revealed that there was a low positive relationship between listening tonss and the MI plan. Multiple intelligences linguistic communication learning encourages them to take part stuffs in conformity with learning penchants and their intelligences. These consequences provide important deductions for foreign linguistic communication instructors to avoid bettering merely one intelligence type and to cover assorted intelligences types to fulfill all mark pupils. Traditionally, our schools and civilization have focused most of their attending on lingual and logical-mathematical intelligence. However, Dr. Gardner develops new points of position for the construct of human intelligences which consist of many different aptitudes and accomplishments. Therefore, people should besides set the same consideration on persons who show gifts in the other intelligences: the creative persons, designers, instrumentalists, naturalists, interior decorators, terpsichoreans, healers, enterprisers. As a affair of a fact, many pupils who have these endowments do non make their potencies and do non have much attending in school. The MI plan introduces a peculiar linguistic communication educational construct in a manner kids can develop their linguistic communication proficiency easy, rapidly, and efficaciously. It provides the chance to larn in ways harmonious with their alone heads every bit good as ways that kids are most likely to larn. It suggests that instructors should learn their lessons in a broad assortment of ways utilizing music, art activities, kinaesthetic activities, concerted acquisition, function drama, multimedia, field trips, interior contemplation, and much more to pull as many pupils who have different gifts as possible. Fortunately, many pedagogues give attending to the theory of multiple intelligences, and 100s of schools are presently utilizing this methodological analysis to reflect on their course of study and redesign the course of study. The theory of MI assumes that people have at least seven different intelligences that human existences have in changing grades. This research used a particular MI checklist which was designed to prove pupils on seven separate intelligence dimensions. Seven techniques to learn besides helped them make up one's mind their preferable or dominant intelligences and supported the pupils to go more confident through seven corner activities during the experimental categories. Successful experiences of the MI plan could reassign other productive effects of larning. The MI plan would be valuable that it could heighten each person ‘s possible and exultant experiences through the course of study which reflects different single intelligences and variegation of learning schemes. The purpose of this survey is to detect whether pupils practising listening through the MI plan improve more than those pupils practising with a traditional attack. So the present survey addresses the undermentioned inquiry: Are there any important differences in listening comprehension between ESL scholars utilizing the â€Å" MI plan † vs. ESL scholars utilizing traditional direction? Literature Review In 1993, Howard Gardner published a book that challenge the manner intelligence was perceived and studied until so. He criticized that intelligences had been focused excessively much on a individual factor and familial heritage, via paper-and-pen trials. He alternatively insisted that human intelligences, the ability to work out jobs, could non be evaluated precisely by traditional IQ trials. He suggested a Multiple Intelligence ( MI ) Theory, means that ; all worlds have multiple intelligences including mathematical, lingual, musical, spacial, kinaesthetic, intrapersonal, and interpersonal intelligences. The abilities vary depending on the person. The seven intelligences as suggested by Gardner ( 1993 ) are as follows: a. Linguistic intelligence, which refers to the esthesia to the spoken and written word and the ability to utilize linguistic communication to show significance, and to actuate and carry others to make specific ends. B. Mathematical intelligence, which refers to the ability to cipher, to grok maps, and to work out jobs and other complex logical systems. c. Musical intelligence, which refers to the sensitiveness to chant, tune, beat and the ability to hold a right apprehension of the signifiers of music and to make musical signifiers. d. Spatial intelligence, which refers to the sensitiveness to determine, colour, line, infinite and the ability to use ocular images accurately to make the ocular universe on paper. e. Bodily-Kinesthetic intelligence, which refers to the ability to utilize the organic structure in a skilled manner to pass on their thoughts and specific physical accomplishments such as balance, coordination and velocity for self-expression or to carry through a end. f. Interpersonal intelligence, which refers to the ability to grok other desires and motives, and interact efficaciously to tempers and state of affairss. g. Intrapersonal intelligence, which refers to the ability of self-knowledge for one ‘s feelings, emotions, and beliefs to be after and direct one ‘s life. In subsequently plants Gardner ( 1999 ) applied the Multiple Intelligence ( MI ) theory in the educational field at establishments such as Humanistic disciplines Profel, Key School, and Project Spectrum. He introduced his educational proposal that each pupil could larn more successfully when being taught with focal point on intelligence spheres through his MI schools. He suggested that people should understand the multiple intelligences of each person, develop his or her possible possibilities, and work out jobs utilizing strong intelligences. Furthermore, the MI theory contributed to the linguistic communication development of pupils, helped them to better their positive acquisition attitudes, and affected productive interaction between the instructor and pupils. Gardner ( 1993 ) suggested four important deductions in the MI theory. He suggested that all people own seven intelligences and â€Å" most people can come on their intelligences to an mean degree † ( 1993, Gardner ) . Most people normally incorporate many intelligences at one clip in complicated ways. There are assorted tracts to develop people ‘s intelligences in each class. The best manner to plan course of study using MI theory is by believing about how we can interpret the stuff from one intelligence to other intelligences ( 1993, Gardner ) . The following seven stairss propose as efficient manner to plan curriculum units using MI theory. â€Å" The instructor may concentrate on a specific subject and inquire cardinal MI inquiries. Then, the instructor may see the possibilities and brainstorm thoughts and choice appropriate activities. Finally, he or she may put up a consecutive degree and implement the program † ( 1993, Gardner ) . Since all pupils have different penchants in the seven intelligences, there are no perfect schemes to fulfill all pupils at all times. Using a assortment of learning schemes can be a powerful tool to develop pupils because they have different intelligences, demands, and penchants. Lazear ( 1994 ) suggested the following some schemes by which intelligences can be taught. Verbal /Linguistic intelligence The utile schemes of lingual intelligences may include storytelling, brainstorming, tape recording, poesy, argument, diary authorship, and publication. Logical/mathematical intelligence The effectual schemes of mathematical intelligences may include computations and quantifications, categorizations, sequences, pattern games, and scientific discipline thought. Visual/spatial intelligence The valuable schemes of spacial intelligences may include visual image, mind-mapping, designs, thought sketching, and in writing symbols. Bodily/kinesthetic intelligence The helpful schemes of bodily/kinesthetic intelligences may include organic structure replies, the Classroom Theater, kinaesthetic constructs, organic structure linguistic communication, mummer, and custodies on thought. Musical intelligence The utile schemes of musical intelligences may include utilizing rhythms, vocals, chants, discographies, humming, musical constructs, and music public presentations. Interpersonal intelligence The effectual schemes of interpersonal intelligences may include equal sharing, people sculptures, concerted groups, board games, individual to individual communications, and simulations. Intrapersonal intelligence The helpful schemes of intrapersonal intelligences may include one-minute contemplation periods, concentration accomplishments, pick clip, feeling-tones minutes, and end scene Sessionss. The MI plan maximizes the efficiency of acquisition by utilizing pupils multiple intelligences harmonizing to involvement, strength, and aptitude. Many researches have investigated the relationship between linguistic communication proficiency and the MI plan. Abdulkader ( 2009 ) suggested the effectivity of the MI plan employed in developing reading accomplishments such as word acknowledgment accomplishments and reading comprehension accomplishments in 60 5th class acquisition handicapped pupils. Furthermore, the MI plan can optimise motive and heighten memory acceleration ( Suan, 2009 ) . MI activities may heighten the acquisition procedure in the employment of larning schemes based on mathematical intelligence such as analysing sentences and larning schemes based on interpersonal intelligence such as treatment. Kim ( 2008 ) investigated the positive influences of MI theory on Korean schools by in-depth and concentrate group interviews. The pupils who participated MI plan developed positive learning attitude and self-pride and expanded pupils ‘ intelligence profile. Im ( 2003 ) advocated that there was important correlativity between trial tonss and spacial, musical, interpersonal, and intrapersonal intelligence and a important difference in pupils ‘ involvement, preparedness, engagement in category and autonomous learning attitude. â€Å" There was no important difference in trial tonss between the midterm test and concluding test but there was a important difference in MI portfolio appraisal tonss between the first and the last appraisal † ( Im, 2003 ) . However, there are few researches about listening accomplishments utilizing the MI plan reverse to reading and composing accomplishments. It is important to demo the relation of Multiple Intelligences Theory and listening accomplishments for ESL scholars. Listening is a powerful accomplishment which enhances the other accomplishments in 2nd linguistic communication acquisition. â€Å" Listening and reading are secondary accomplishments, agencies to other terminals, instead than terminals in themselves † ( 1999, Nunan ) . It is natural for a native talker to hold automatic hearing accomplishments, contrary to ESL scholars. Choi ( 2000 ) suggested that listening ability and attitude would be improved through the MI Program. He proposed that the MI plan was a successful for EFL pupils to better speech production and listening accomplishments and do pupils take part dynamically in a learning process with a assurance. The participants tried to utilize many words and spoke aloud and clearly during their presentation. Their comprehension of listening improved. Saricaoglu ( 2009 ) advocated the thought that there was a important relationship between a peculiar type of intelligence and accomplishment in grammar, hearing, and reading. His consequence showed that there was a high positive relationship between listening tonss and musical intelligences. Kim ( 2002 ) found that communicative competency including hearing and talking improved by using the MI plan for 5th grade pupils. The MI direction group showed a important betterment in listening and talking tonss instead than in traditional direction group. The research is strongly needed to look into hearing accomplishments utilizing the MI plan for ESL/EFL scholars since hearing is hard and a important basic accomplishment for ESL scholars contrary to native talkers. That is the ground that the listening accomplishments consequences about MI researches in the other states such as Korea, Turkey, and Japan are more than English speech production states. Method Participants Eight pupils ( four male ) with high novice proficiency degree participated in the present survey. Participants were chosen by the research worker as holding the same native linguistic communication ( Korean ) and similar English proficiency through a diagnosing trial. The participants, whose ages ranged from 7 to 9, have been in the United States less than 6 months. Students were indiscriminately classified into two groups: one group worked with the MI plan and the other group worked with the traditional direction. Procedure The MI plan was conducted for enduring 45 proceedingss each session, two times per hebdomad, for six hebdomads. Both groups were taught with the same frequence. Over these Sessionss the pupils of one group learned from a text edition utilizing the MI plan. The pupils completed MI activities by listening to other pupils ‘ speak and by talking their thoughts. Instructional methods based on the MI theory were devised, applied, and redesigned to the mark pupils. In add-on, pupils were allowed to work together the MI activities, and the teacher gave aid and mold. The seven intelligences were employed in all Sessionss, such as brainstorming, mathematical job resolution, utilizing illustrations, doing marks, function drama, organic structure motion, vocal and chant, collaborative working, measuring ain thought, and single contemplation. During the first session ( first three hebdomads ) , pupils experienced all seven MI groups. During the 2nd session ( the following 3 hebdomads ) , pu pils were allowed to take the Multiple Intelligences activities they wanted. The other group was taught by traditional direction with a text book, such as reading aloud, making inquiries and replies, and make fulling out press releases. Teacher-centered acquisition, such as traditional mini lessons about book context was conducted. 3. Materials and informations aggregation To transport out the experiment, books were redesigned and course of study was developed by concentrating on a specific subject and cardinal MI inquiries. Besides, appropriate MI activities were set up consecutive harmonizing to pupils ‘ involvement, proficiency degree, and demand. An instructional method based on the multiple intelligences theory was devised and applied. For the traditional direction, the lesson program was implemented in progress harmonizing to pupils ‘ degree and stuffs and appraisal were developed in progress. The standard listening trial of the Korea Minister of Education was conducted for dependable informations of the pre-test and post-test. It included the content of experiment learning with a entire mark of 100. In add-on, the research employed both structured and unstructured interviews, and pupil self-evaluations. After the experiment, a study was administered and the effectivity and the learning result of the experimental method will be analyzed. Consequences The inquiry in this survey investigated the differences in listening tonss between MI direction and traditional direction. The research worker used a pre-test and post-test of listening comprehension to verify this inquiry. The tabular array 1 shows that there is small difference in station trial tonss between MILT and traditional direction. The pre-test mean of MILT was 82.0 points and the pre-test mean of traditional direction was 83.0 points. The tabular array shows that there are positive differences in post-test mean tonss between the experimental group ( M = 87.5 ) and the control group ( M = 85.0 ) in the listening trial. Table 1. pre-test and station trial consequence between MILT and Traditional Instruction Milt Traditional Direction Capable pre-test station trial subjectaˆˆ pre-test station trial A1 84 90 B1 82 84 A2 82 88 B2 84 86 A3 80 84 B3 86 88 A4 82 88 B4 80 82 amount 328 350 entire 332 338 mean 82 87.5 mean 83 85.0 The chart below shows that both groups improved their hearing tonss in the station -test. The mean of both group ‘s pretest was 82.5 and that of station trial was 86.3. However, the MI group achieved somewhat more additions in listening trial tonss, compared to the control group.Chart 1. The comparing between pretest and station trial of each groupThe research worker used the T-test to analyze the way of this significance. The information shows that there is a low relationship between the post-test tonss and MILT ( P & lt ; .0.37 ) . The SD of both groups were similar. SD of Multiple intelligence group was 2.52 and SD of traditional direction group was 2.58.Table 2. T-test consequences for the differences in station trial tonss between experimental and control groups in the listening trial.Group Nitrogen Mean South dakota T-Test Milt 4 87.5 2.52 0.37 Traditional direction 4 85 2.58DiscussionsThe chief aim of the present survey was to research whether there were important differences in the listening trial between utilizing MI Program and traditional plan. Consequences indicated that there was a low positive relationship between listening tonss and the MI plan. Choi ( 2000 ) , Saricaoglu ( 2009 ) , and Kim ( 2002 ) showed a high positive relationship between an addition in listening tonss and the MI plan. Contrary to their research, using the MI plan might lend to bettering listening comprehension, but there was no high positive correlativity due to the short research period. Harmonizing to their interviews, studies, and observations of category, they participated in MI larning actively compared to the traditional categories. Besides, they reported more ennui when they were taught harmonizing to merely one intelligence type. These consequences provide important deductions for foreign linguistic communication instructors to avoid bettering merely one intelligence type of the pupils and to cover assorted intelligence types to fulfill all mark pupils. This survey ‘s inquiry was on the relationship between the MI direction and listening comprehension between ESL scholars. The consequence showed a low positive relationship. The findings including pupils ‘ interviews and a study suggested that multiple intelligences linguistic communication instruction ( MILT ) can be applied to ESL scholars ‘ English categories. MILT allows pupils to take part in bespoke survey and content to custom-make it to their involvements. This effort provides pupils with a sense of achievement, assurance, and positive acquisition attitudes. Children participated more actively and it promoted their interaction among other pupils. Ultimately, it somewhat developed their listening competency. Therefore, farther surveies should be conducted about the relationship between listening accomplishments and MI direction including long term research and more participants. Furthermore, it would be meaningful research if it finds any relationship and analysis of intelligences types and pupils ‘ success in linguistic communication accomplishments including hearing, speech production, reading, and composing.

Mid-Term Notes

Midterm and Final Review Pre-Media GRA 323 Final 70-80 questions Job planning (folding dummies, laysheet plans, calculations) 25% of final mark Review WP. Of laysheet and folding dummies Calculations how many plates- press sheets- how many times through press. ————————————————- Study * Media box> Trim box > art box * Preflight what it is * The specs for the job. * Four areas of preflighting colors * Trapping> what it is > why * 4 types of trapping > over print> chock * Trapping distort the lighter colour> dark makes shape * Lightness> measures through grey scale Separate colour> comp * Trapping tolerance> ? row dots * Job planning > who does them> what it is> determine specs> where do we start (we talk to bindery) * Bindery considerations * Press consideration> colours, impositions> enough units * Press sheet size * Job specs> double check > * Basic steps to good job planni ng * Imposition> signature, pages, forms> where do we need the least space> not needed * Know EACH IMPOSITION STYPE * Head orientations * Number up, number out * Folding dummy, laysheet plan * One laysheet plan for every form * Kodak Preps (part of a workflow) Preps signature > imposition * Prep job> run list> placeholder> not same a printegy there are different orders * Preps marks, text marks variable data ————————————————- ————————————————- Lectures Week 1-6 Notes Week 2 Preflighting I Preflighting Introduction & Manual * Preflighting is not always done by one person. * The client can fix it as well * Press errors include trapping, too many colours, etc * Fonts are still the biggest problems regarding pre-flight because of the different types of fonts there ar e.DO NOT USE CITY FONTS. Manual & Software Assisted * You should change the size / crop the image in Photoshop, so that it’s size-as in inDesign. * Do not use . gif images, and you can sort of get away with . jpg but it is not advised. * Link every image, and make sure it’s updated. * For vectors, you should stick with . ai, . pdf, . eps. * Less editable Week 6 Imposition I * What is imposition? It’s the placement of the pages so when I fold the press sheet it creates a book with the least amount of work. * Minimize waste, maximize press sheet. * Passes: Can we do it in one job? Make sure you always communicate with bindery because they technically determine how the job should be handled. * Signature: Double-sided sheet meant to be folded down. * Approximately 5 common styles of imposition: * Sheetwise / Sheetwork (SW) * Perfecting * Work & Turn * Work & Tumble/Flop * Flatwork * Form: one side of a signature * Page/Folio: one page – single side of a page or paper. * Sheet: One piece of substrate * 1-up/out: One set of sheet makes one final product. * Tumble flips the sheet over. * Must cut paper before printing for perfect size.Make sure the length of the sheet is the same on all sheets to ensure proper registration. * Flatwork is a job that does not require any sheet work. It is usually a single sided sheet. Imposition Styles Sheetwork * Most Common Layout * Different Plates sets for front and back forms * Requires two side guides, maintains same side guides * Lead edge never changes * 1 up/ 1out * Lip and QC Bar are always opposite of gripper * Uses one set of plates for both sides * Front and back pages on single plate * Lead edge does not change * Side guide CHANGE * 1 up/ 2 out * Uses one set of plates for both sides * One set of plates for both sides Side grippers remains same * Gripper edges changes * Sheet is cut in half after printing and results in two identical signatures * Is considered sheetwork but sheet tumbles betwee n units similar to work and tumble * Two sets of plate need * Side guides stay the same * In single pass sheet will tumble between units and print on both sides ————————————————- Lab Notes Demos Lab # 2: Document Construction Palettes * Separation Preview. Is a good tool for preflighting and running a diagnostics of your plates * Swatches. Delete the colors you are not using decreases file size * Info.Tells you the x,y and w x h * Links. Lets you know if your images are compatible with the file and allows you to update them Indesign * In inDesign, you must have the swatches and separation preview palette open. * Switch content to graphic or text. Photoshop Duo-tone. Gray scaled image. In Photoshop, you go to Image > Mode > Duotone. * BE CAREFUL OF THE COLOUR NAMES. It doesn’t support . TIFF so stay with . psd * The ppi is an info palette, make sure the ppi matches t o document output. * For the student directory you can have a color that looks like a cmyk BUT it cannot be a spot color.Lab # 4 Trapping Demo What is Trapping? * Trapping is a prepress procedure that introduces areas of color into color separations. When printed, these areas obscure potential register errors * These errors are usually caused by the paper shifting or changing shape while it is printed, or by presses or plates that are out of register. * Trapping introduces corrective color elements to a printing job In the process of trapping, new elements are added to the color separations. When printed, these elements compensate for potential problems on the press. Types of Trapping Simple trapping elements are called â€Å"spreads† and â€Å"chokes. † Refer to Powerpoint * Two types of trapping: Ink trapping for text, object trapping – two colour objects that touch each other. * inDesign > Preferences > Appearance of black. Make sure black is 100% and not ric h black. Overprint fill – Includes all the colour so it shows in all the plates. WE WANT TO OVERPRINT. * There’s attributes, separation preview, swatches palette. * Trapping is virtually the same in inDesign and Illustrator. * Overprint small black type: Output Questions to ask before Preflighting 1. What are the specs of the job? * Safety * Bleeds * lpi * Size of document * Color process 4/cp or 2/cp * 2. Are there any spot colors? If yes what are they? Preflighting Profile Preflight panel * Keep the button on. It check everything you do and detects any error while the file is still open * Define profiles.For the lpi you can possibly get away with 1. 5 x lpi instead of the 2 x lpi rule ————————————————- After Mid-Term Lectures Week 8-12 Notes Week 8 Impositions High Folio and Low Folio. Low folio consists of pages in the front half of a signature. High foli o refers to the pages in the back half of the signature. * The dividing line is the center spread. 1/4†³ extra material on the back of the page or pages of an insert or signature needed on the saddle stitcher to pull open the piece. â€Å"High folio† is a reference to higher page numbers in the back of the publication. These terms are applied almost exclusively to saddle stitch binding, where wire stitches are used to bind the magazine along its spine. * A lip is an extension of one side of the signature beyond the other side. In a high lip the high folio side extends beyond the low folio side of the signature. A low folio lip is just the opposite. # Up, # Out (e. g 1 up/ 1 out) †¢ How many of the same image up on a sheet (In this case 1 image), how many copies of each image you get out of the sheet when cut (in this case 1). Lead Edge/Trail Edge †¢ Lead edge is the edge of the sheet that enters the press first (gripper).The trail edge is the other end. Registr ation is tighter on the lead edge Folding Dummies. Is essential a mock version of your actual book. It provides readers with a look of how the impositions will look like and whether the images on the page will work or not. * Folding dummies are an essential step in the proofing process. They can help you catch mistakes like misaligned text, bleeds that do not meet along the fold, and a number of other possible errors or miscalculations. A dummy helps plan the imposition †¢ Some important marks information should be included on a dummy, like: 1. Gripper edge 2.Side guide 3. Spine 4. Heads 5. Lip * Template numbers are always circled * Needs to be assembled for the correct binding method – saddle stitch (inserting) vs. perfect binding (gathering) * Creep is the shifting position of the page in a saddle-stitched bind. Creep moves the inside pages or signatures away from the spine. * Grindoff is the 1/8 (approx. ) that is removed along the spine of gathered signatures before perfect binding Laysheet Each side of a signature will have a laysheet plan (one for each set of plates) * Except for Work and Turn or Work and Tumble * When creating a laysheet, keep in mind: Plate gripper is NOT a part of the laysheet * Paper gripper allowance is * Do not forget Colour control bars (QC Bar) * Work & Tumble and Perfecting require extra * space on backup side (gripper) Week 9 Kodak Preps Imposition Templates * Preps XL Designed for on demand printing solutions * Preps Plus for the commercial printing industry and is the most widely used version around the world * Preps Pro designed for both of the above as well as web includes support for OPI, multi-section templates for imposing more than one signatures on a press sheet, AppleScript as well as web growth compensation.Preps is an industry leading imposotion softwar that can be used as a standalone application or as part of an advance workflow. * As a job is created, the job is previewed in real time. Zoom in on sin gle pages or complete signatures, including marks. When you change a mark, or a page or a layout’s properties, the preview instantly updates, providing an instant check for potential errors. * Use the SmartMarks Software feature to place marks or groups of marks on press sheets, and save them in templates. The marks are placed relative to the sheet size, gutter, or page (rather than static placement).SmartMarks automatically reposition and resize themselves when press sheet sizes change. * When a complex imposition is ready, you can print a report of the detailed job plan, for signoffs, or to include with the job ticket. Then output JDF information with the folding and cutting data, to speed up post press operations. Preps Templates. Contain collections of generic reusable signature for imppsing prep jobs. When you select and apply a signature from a template to a job preps flows the job pages through the signature framework to produce imposed outputs. Basic Preps TemplatePre ps Signatures. Are like containers for signature each of which contain information about a specific press sheet size. * Each template has one binding style * Signature are added to preps job for creating your imposition file Preps Imposition. An imposition container is added to each preps signature that holds your instructions about how and where the pages are to be place on the press sheet. Impositions defined the number of pages in signature the final page size and the head orientation of pages. The template with signature and imposition defined preps job.A file is a staging ground for the final imposition. It combines input files and imposed signatures. It uses a run list to organize imposition pages. With outputting the template of preps we need to create a unpopulated adobe job ticket to use with the RIP. It does not have files or pages assigned to the imposition. Side Guide Marks (Bounce Mark). Indicates positioning of the side guides on press Text Marks. Used to convey inform ation about the job. It can be static or variable. Static. Is inunt at the time the electronic imposition is created and does not change Variable.Use predefined variables to represent certain text that will be extracted from the job at the time of output Week 10 Kodak Prinergy Originally developed in 1999 through a partnership between creo and Heidelberg It is connected to PDF native workflow it is a server-based solution accessed through client software Prinergy centralizes and integrate processes for: PDF Production Resources for fonts and images Normalize Preflight- similar to what we have already done Colour management and spot colours Tapping Optimize (image workflow OPI, resolution and colour spaces ImpositionsKodak Viural Proff * separates the files * imposed press sheet * RIPped dot proof * Week 11 Job planning and imposition Planning a job 1. Determine the max number of pages on a press sheet Take the max press size and divided this by the length and width of the page inclu ding bleeds Then take the max number out this equals the number of pages side to side multiply by two and you get the number of pages to a sheet 2. Break down jobs into signatures How many pages can be in each signature Max 8 pages for sheetwise and perfecting Max 4 pages for work and turn and work and tumbleThere are a total of 12 pages so, 8 pgs sheet wise and 1 4pg work and turn 3. Create fold and label dummies Folding dummies determine the imposition order 4. Create laysheet plans 5. Calculate number of press sheet plates and passes required Week 12 Imposition consideration web offset About we Roll of continues paper * The principles are the same but the difference is you print on rolls * Print on both sides at once. * Print blanket to blanket * 10-15 000 impressions an hour * No gripper and no side guide. Because you feed the paper into the web press. * Run everything to the center of the web. Weed edge * Has impact on imposition * It is the workhorse of magazine printing. The way the job is run through a web press has an impact on the job’s imposition A Web Offset Press In line folder. The web is coming off printing units and gets folded in half. Planning a web job Limitations. Image length and the length of any cut off. Only one options to cut off sheet therefore it must be maximized. Web sheet The sheet length- or repeat length b. c its one circumference of the sheet length Where does the waste come from? Plate gripper and blanket gripper Web imposition You cannot print a web twice